Bluemercury: Leading High Growth Businesses
Citation:
Applegate, Lynda M. "Bluemercury: Leading High Growth Businesses." Harvard Business School Case 818-025, July 2017. (Revised August 2019.) View Details|
Case HBS Case Collection October 2000 (Revised March 2001) eLance.com: Building a Professional Services Marketplace |
Abstract
Launched as an eBay for services, eLance promises to leverage the capabilities of the Internet to not only change the way services are bought and sold, but change the fundamental dynamics of the global economy. Building on theories posited in the HBR article by Tim Malone and Robert Laubaucher, eLance enables individuals and companies to buy and sell services using an RFP-based pricing model. Will eLance be the next eBay? The case explores the challenges facing eLance as the team attempts to both create a new means of exchanging professional services in the marketplace and develop an online services model that can succeed in the increasingly competitive and profit-conscious Internet economy.
Keywords: Entrepreneurship; Technological Innovation; Job Search; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Web Sites; Information Technology Industry; Service Industry;
Citation:
Applegate, Lynda M., and Kristin Kohler. "eLance.com: Building a Professional Services Marketplace." Harvard Business School Case 801-224, October 2000. (Revised March 2001.)
