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  • October 2000 (Revised July 2001)
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Avon Products (A)

By: Lynn S. Paine and Greg Rogers
  • Format:Print
  • | Pages:22
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Abstract

The general manager of Avon Mexico, Fernando Lezama, must decide whether to promote a woman to the position of vice president of sales. If appointed, the candidate would be the first female in all of Latin America to hold an executive position and one of the first women in Mexico to attain this level of responsibility. Lezama's all-male executive team has doubts about the candidate's readiness, but Lezama is also cognizant of Avon's global vision which calls for the advancement of women at all levels of the organization. Earlier in the year, the Avon Mexico organization had completed an exercise called "appreciative inquiry" aimed at enhancing gender relations in the workforce.

Keywords

Business or Company Management; Leading Change; Salesforce Management; Organizational Culture; Job Design and Levels; Gender; Management Teams; Cross-Cultural and Cross-Border Issues; Mexico

Citation

Paine, Lynn S., and Greg Rogers. "Avon Products (A)." Harvard Business School Case 301-059, October 2000. (Revised July 2001.)
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About The Author

Lynn S. Paine

General Management
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Related Work

    • October 2000 (Revised August 2001)
    • Faculty Research

    Avon Products (B)

    By: Lynn S. Paine and Greg Rogers
Related Work
  • Avon Products (B) By: Lynn S. Paine and Greg Rogers
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