Publications
Publications
  • October 2000 (Revised September 2002)
  • Case
  • HBS Case Collection

NTT DoCoMo (A): The Future of the Wireless Internet?

By: Stephen P. Bradley and Matthew Sandoval
  • Format:Print
  • | Language:English
  • | Pages:19
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Abstract

NTT DoCoMo was established in 1992 and became publicly held in 1998. This case tracks how DoCoMo became the number one mobile phone company in Japan and how its i.mode service revolutionized the cellular phone market.

Keywords

Technological Innovation; Goals and Objectives; Growth and Development Strategy; Growth Management; Competitive Strategy; Expansion; Internet and the Web; Mobile and Wireless Technology; Information Technology Industry; Telecommunications Industry; Japan

Citation

Bradley, Stephen P., and Matthew Sandoval. "NTT DoCoMo (A): The Future of the Wireless Internet?" Harvard Business School Case 701-013, October 2000. (Revised September 2002.)

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