Publications
Publications
- October 2000 (Revised August 2001)
- HBS Case Collection
Alloy.com: Marketing to Generation Y TN
By: John A. Deighton
Abstract
Teaching Note for (9-500-048).
Keywords
Citation
Deighton, John A. "Alloy.com: Marketing to Generation Y TN." Harvard Business School Teaching Note 501-043, October 2000. (Revised August 2001.)