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Sustaining Value

By: Robert J. Dolan
  • Format:Print
  • | Pages:10
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Abstract

Describes the challenges a firm faces in building and sustaining a value proposition over time. Describes major ways in which the marketing environment changes over time and the methods a firm can use to protect its market position.

Keywords

Price; Marketing Strategy; Competition; Situation or Environment

Citation

Dolan, Robert J. "Sustaining Value." Harvard Business School Background Note 501-045, October 2000.

About The Author

Robert J. Dolan

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