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Creating Value

By: Rohit Deshpande
  • Format:Print
  • | Pages:6
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Abstract

Creating value involves understanding consumers/customers and bringing this knowledge into the organization. Market-driven and market-driving strategies are contrasted in the context of new product development.

Keywords

Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development; Value Creation

Citation

Deshpande, Rohit. "Creating Value." Harvard Business School Background Note 501-039, October 2000.

About The Author

Rohit Deshpande

Marketing
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