Publications
Publications
  • September 2000
  • Case
  • HBS Case Collection

Guru.com

By: Rajiv Lal and Ann Leamon
  • Format:Print
  • | Pages:30
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Abstract

An online resource for independent professionals must create a marketing plan to build brand awareness. Along with the tone and message of the ads, the executives must choose from several different treatments and media, keeping within their budget.

Keywords

Budgets and Budgeting; Brands and Branding; Marketing Communications; Marketing Strategy

Citation

Lal, Rajiv, and Ann Leamon. "Guru.com." Harvard Business School Case 501-005, September 2000.

About The Author

Rajiv Lal

Marketing
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