Publications
Publications
- September 2000
- HBS Case Collection
TruckitNow.com Business Plan
By: Myra M. Hart and Judith Marie Dror
Abstract
Presents an original business plan. Students are challenged to develop assumptions and create financial projections and statements based on business plan text.
Keywords
Business Growth and Maturation; Business Plan; Finance; Framework; Value Creation; Transportation Industry
Citation
Hart, Myra M., and Judith Marie Dror. "TruckitNow.com Business Plan." Harvard Business School Case 801-151, September 2000.