Intellectual Property Exchange (A), The

As the marketplace for intellectual assets explodes, the mechanisms for liquidity and exchange have not kept pace. Bryan Benoit, partner at PricewaterhouseCoopers (PwC), believes that he has a solution. Working initially with a shoestring development budget, he has created an e-business within PwC called The Intellectual Property Exchange, which he believes will both increase the liquidity for intellectual assets, increase the number of transactions that take place worldwide, as well as increase the visibility of PwC's Intellectual Asset Management Practice. This case explores the challenges and obstacles that Benoit faces.