Publications
Publications
- October 2000 (Revised October 2001)
- HBS Case Collection
adM@rt(A)
By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane
Abstract
Describes the complex policy alternatives facing an online Hong Kong grocery company as it tries to apply Webvan-type concepts in the Hong Kong marketplace. Captures the extraordinary process of adaptation the company is going through as it tries to find the right features for the marketplace.
Keywords
Organizational Change and Adaptation; Markets; Marketing; Business Strategy; Business Model; Decisions; Problems and Challenges; Retail Industry; Web Services Industry; Hong Kong
Citation
McFarlan, F. Warren, Carin-Isabel Knoop, and David Lane. "adM@rt(A)." Harvard Business School Case 301-046, October 2000. (Revised October 2001.)