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  • October 2000 (Revised October 2001)
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adM@rt(A)

By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane
  • Format:Print
  • | Pages:18
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Abstract

Describes the complex policy alternatives facing an online Hong Kong grocery company as it tries to apply Webvan-type concepts in the Hong Kong marketplace. Captures the extraordinary process of adaptation the company is going through as it tries to find the right features for the marketplace.

Keywords

Organizational Change and Adaptation; Markets; Marketing; Business Strategy; Business Model; Decisions; Problems and Challenges; Retail Industry; Web Services Industry; Hong Kong

Citation

McFarlan, F. Warren, Carin-Isabel Knoop, and David Lane. "adM@rt(A)." Harvard Business School Case 301-046, October 2000. (Revised October 2001.)
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About The Author

F. Warren McFarlan

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Related Work

    • December 2000 (Revised October 2001)
    • Faculty Research

    adM@rt (B)

    By: F. Warren McFarlan, David Lane and Carin-Isabel Knoop
    • September 2001
    • Faculty Research

    adM@rt (A) and (B)TN

    By: F. Warren McFarlan
Related Work
  • adM@rt (B) By: F. Warren McFarlan, David Lane and Carin-Isabel Knoop
  • adM@rt (A) and (B)TN By: F. Warren McFarlan
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