Publications
Publications
- September 2000
- HBS Case Collection
Quokka Sports
By: Stephen P. Bradley, Thomas R. Eisenmann, Stephanie Mason Ogborne and Julie C. Toscano
Abstract
Quokka Sports is an example of one of the new broadband services focused in total immersion sports. Quokka faces two issues: 1) the broadband infrastructure is emerging slowly so the type of services offered needs to be decided on. 2) Quokka faces an explosion of competition as various traditional cable sports channels enter the Internet web-casting field.
Keywords
Online Advertising; Decisions; Information Publishing; Infrastructure; Competition; Advertising Industry; Web Services Industry
Citation
Bradley, Stephen P., Thomas R. Eisenmann, Stephanie Mason Ogborne, and Julie C. Toscano. "Quokka Sports." Harvard Business School Case 701-011, September 2000.
About The Authors
