Quokka Sports

Stephen P. Bradley; Thomas R. Eisenmann; Stephanie Mason Ogborne; Julie C. Toscano

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Case | HBS Case Collection | September 2000

Quokka Sports

by Stephen P. Bradley, Thomas R. Eisenmann, Stephanie Mason Ogborne and Julie C. Toscano

Abstract

Quokka Sports is an example of one of the new broadband services focused in total immersion sports. Quokka faces two issues: 1) the broadband infrastructure is emerging slowly so the type of services offered needs to be decided on. 2) Quokka faces an explosion of competition as various traditional cable sports channels enter the Internet web-casting field.

Keywords: Online Advertising; Decisions; Information Publishing; Infrastructure; Competition; Advertising Industry; Web Services Industry;

Format: Print

20 pages

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Citation:

Bradley, Stephen P., Thomas R. Eisenmann, Stephanie Mason Ogborne, and Julie C. Toscano. "Quokka Sports." Harvard Business School Case 701-011, September 2000.

About the Authors

Stephen P. Bradley

William Ziegler Professor of Business Administration, Emeritus

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Thomas R. Eisenmann

Howard H. Stevenson Professor of Business Administration

Entrepreneurial Management

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Faculty & Research

Quokka Sports

Abstract

Citation:

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