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  • September 2000 (Revised July 2001)
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Chapters.ca

By: Michael J. Roberts, Rajiv Lal and Walter J. Salmon
  • Format:Print
  • | Pages:25
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Abstract

Describes the challenges facing the online site associated with Canada's largest bricks-and-mortar bookseller. Presents a variety of lenses for examining the economic model of the online versus traditional book-selling business, and asks students to identify the marketing levers that can drive the business model.

Keywords

Marketing Strategy; Internet and the Web; Business Model; Entrepreneurship; Product Marketing; Business Strategy; Technological Innovation; Canada

Citation

Roberts, Michael J., Rajiv Lal, and Walter J. Salmon. "Chapters.ca." Harvard Business School Case 801-158, September 2000. (Revised July 2001.)
  • Find it at Harvard

About The Author

Rajiv Lal

Marketing
→More Publications

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More from the Authors
  • Adobe: GenAI Opportunity or Threat? By: Sunil Gupta, Rajiv Lal and Allison Ciechanover
  • WayCool: Addressing Food Loss By: Rajiv Lal and Kairavi Dey
  • Precision Agriculture at AGCO By: Rajiv Lal, Alicia Dadlani and Ai-Ling Jamila Malone
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