Publications
Publications
  • September 2000 (Revised July 2001)
  • Case
  • HBS Case Collection

Chapters.ca

By: Michael J. Roberts, Rajiv Lal and Walter J. Salmon
  • Format:Print
  • | Pages:25
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Abstract

Describes the challenges facing the online site associated with Canada's largest bricks-and-mortar bookseller. Presents a variety of lenses for examining the economic model of the online versus traditional book-selling business, and asks students to identify the marketing levers that can drive the business model.

Keywords

Marketing Strategy; Internet and the Web; Business Model; Entrepreneurship; Product Marketing; Business Strategy; Technological Innovation; Canada

Citation

Roberts, Michael J., Rajiv Lal, and Walter J. Salmon. "Chapters.ca." Harvard Business School Case 801-158, September 2000. (Revised July 2001.)

About The Author

Rajiv Lal

Marketing
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