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  • September 2000 (Revised November 2002)
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Amazon.com: 1994-2000

By: Lynda M. Applegate and Meredith Collura
  • Format:Print
  • | Language:English
  • | Pages:44
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Abstract

Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships, as well as Amazon's plan to monetize (generate revenues and earnings through) its assets. A rewritten version of an earlier case.

Keywords

Entrepreneurship; Asset Pricing; Capital; Financial Strategy; Technological Innovation; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Information Technology Industry; Web Services Industry

Citation

Applegate, Lynda M., and Meredith Collura. "Amazon.com: 1994-2000." Harvard Business School Case 801-194, September 2000. (Revised November 2002.)
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About The Author

Lynda M. Applegate

Entrepreneurial Management
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Related Work

    • March 2001 (Revised November 2002)
    • Faculty Research

    Amazon.com Update: January 2001- July 2002

    By: Lynda M. Applegate
Related Work
  • Amazon.com Update: January 2001- July 2002 By: Lynda M. Applegate
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