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• Case | HBS Case Collection | October 2019

  The Predictive Index

  Lynda M. Applegate and James Weber

  Mike Zani and Daniel Muzquiz needed to decide next steps to create a new category in the human resources consulting industry and scale their company. Zani and Muzquiz, serial entrepreneurs, acquired Predictive Index in 2014. Previously, as clients of the 65-year-old Predictive Index, they had used its behavioral assessment tool to help them hire staff and build teams and they strongly believed in its value. They also believed, however, that Predictive Index had the potential to be something more. After acquiring the company, they invested in technology and people to modernize the business, and Predictive Index earned recognition as a “best place to work.” In 2018, they developed a Talent Optimization platform, an offering that had the potential to transform the industry by helping companies align their business strategies with their human capital and leadership development strategies. In late 2019, as they prepared a broad rollout of Talent Optimization, and planned to scale their business by an order of magnitude, the pair wondered what hurdles they might face along the way and what other steps they should take to reach their goals.

  Keywords: Human Resources; Selection and Staffing; Talent and Talent Management; Recruitment; Corporate Entrepreneurship; Venture Capital; Change Management; Disruptive Innovation; Market Platforms; Consulting Industry; Service Industry; United States;

  Citation:

  Applegate, Lynda M., and James Weber. "The Predictive Index." Harvard Business School Case 820-034, October 2019.  View Details

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• Case | HBS Case Collection | August 2019 (Revised October 2019)

  Endeavor in 2019: Leading Through Inflections

  Lynda M. Applegate

  Citation:

  Applegate, Lynda M. "Endeavor in 2019: Leading Through Inflections." Harvard Business School Case 820-031, August 2019. (Revised October 2019.)  View Details

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• Case | HBS Case Collection | July 2017 (Revised August 2019)

  Bluemercury: Leading High Growth Businesses

  Lynda M. Applegate

  Citation:

  Applegate, Lynda M. "Bluemercury: Leading High Growth Businesses." Harvard Business School Case 818-025, July 2017. (Revised August 2019.)  View Details

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