Publications
Publications
- September 2000 (Revised May 2001)
- HBS Case Collection
Gucci Group N.V. (A)
By: David B. Yoffie and Mary Kwak
Abstract
Examines the turnaround of Gucci and its transition from a single brand to a multi-brand company. A rewritten version of an earlier case.
Keywords
Growth and Development Strategy; Management Practices and Processes; Competitive Strategy; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Apparel and Accessories Industry
Citation
Yoffie, David B., and Mary Kwak. "Gucci Group N.V. (A)." Harvard Business School Case 701-037, September 2000. (Revised May 2001.)
About The Author
