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  • September 2000 (Revised May 2001)
  • Case
  • HBS Case Collection

Gucci Group N.V. (A)

By: David B. Yoffie and Mary Kwak
  • Format:Print
  • | Language:English
  • | Pages:21
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Abstract

Examines the turnaround of Gucci and its transition from a single brand to a multi-brand company. A rewritten version of an earlier case.

Keywords

Growth and Development Strategy; Management Practices and Processes; Competitive Strategy; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Apparel and Accessories Industry

Citation

Yoffie, David B., and Mary Kwak. "Gucci Group N.V. (A)." Harvard Business School Case 701-037, September 2000. (Revised May 2001.)

About The Author

David B. Yoffie

Strategy
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