Publications
Publications
- September 2000
- HBS Case Collection
MarketSoft TN
Abstract
Teaching Note for (9-800-069).
Keywords
Groups and Teams; Internet and the Web; Product Launch; Distribution Channels; Partners and Partnerships; Growth and Development; Management Practices and Processes
Citation
Lassiter, Joseph B., III, and John T. Gourville. "MarketSoft TN." Harvard Business School Teaching Note 801-143, September 2000.