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Publications

MarketSoft TN

By: Joseph B. Lassiter III and John T. Gourville
  • Format:Print
  • | Pages:10
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Abstract

Teaching Note for (9-800-069).

Keywords

Groups and Teams; Internet and the Web; Product Launch; Distribution Channels; Partners and Partnerships; Growth and Development; Management Practices and Processes

Citation

Lassiter, Joseph B., III, and John T. Gourville. "MarketSoft TN." Harvard Business School Teaching Note 801-143, September 2000.

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