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  • September 2000 (Revised February 2001)
  • Case
  • HBS Case Collection

CBS MarketWatch

By: Jeffrey F. Rayport
  • Format:Print
  • | Pages:27
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Abstract

Larry Kramer, the chairman and CEO of MarketWatch.com, is faced with a dilemma. In April 2000, his company--a joint venture of CBS and Data Broadcasting Corp.--has emerged as the leading financial information and data provider online. Yet, because of the downturn in Internet stocks, he has to choose between getting "big" fast or become "profitable" fast to please Wall Street. What should he do? Over the horizon is the threat of other media players (CNNfn, CNBC) entering his space.

Keywords

Joint Ventures; Decision Choices and Conditions; Media and Broadcasting Industry

Citation

Rayport, Jeffrey F., and Dickson Louie. "CBS MarketWatch." Harvard Business School Case 801-175, September 2000. (Revised February 2001.)

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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