Publications
Publications
  • August 2000
  • Case
  • HBS Case Collection

Monster.com

By: Jeffrey F. Rayport
  • Format:Print
  • | Language:English
  • | Pages:26
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Abstract

Jeff Taylor, founder and CEO of Monster.com, ponders how his online site, the leading career site on the web, can continue its dominance (60% share in 1999) and growth on the Internet. Monster.com had just launched a nationwide branding campaign on television and entered a four-year deal with AOL. A rewritten version of an earlier case.

Keywords

Internet and the Web; Entrepreneurship; Brands and Branding; Service Industry

Citation

Rayport, Jeffrey F., and Dickson Louie. "Monster.com." Harvard Business School Case 801-145, August 2000.

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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