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  • August 2000 (Revised November 2001)
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Edmunds.com (A)

By: Stephen P. Bradley and Christina Akers
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

Edmund's began in 1966 as a publisher of new and used vehicle guides and grew into one of the leading third-party automotive web sites of today. This case explores how Edmunds.com gained a competitive edge using strategic partnerships and alliances, as well as careful product positioning and strategy implementation.

Keywords

Growth and Development Strategy; Business Strategy; Success; Product Positioning; Partners and Partnerships; Competitive Advantage; Auto Industry; Information Technology Industry

Citation

Bradley, Stephen P., and Christina Akers. "Edmunds.com (A)." Harvard Business School Case 701-025, August 2000. (Revised November 2001.)
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About The Author

Stephen P. Bradley

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