Edmunds.com (A)

Stephen P. Bradley; Christina  Akers

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Case | HBS Case Collection | August 2000 (Revised November 2001)

Edmunds.com (A)

by Stephen P. Bradley and Christina Akers

Abstract

Edmund's began in 1966 as a publisher of new and used vehicle guides and grew into one of the leading third-party automotive web sites of today. This case explores how Edmunds.com gained a competitive edge using strategic partnerships and alliances, as well as careful product positioning and strategy implementation.

Keywords: Growth and Development Strategy; Business Strategy; Success; Product Positioning; Partners and Partnerships; Competitive Advantage; Auto Industry; Information Technology Industry;

Language: English

Format: Print

22 pages

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