Publications
Publications
- September 2000 (Revised October 2002)
- HBS Case Collection
National Logistics Management
By: Lynda M. Applegate, Mary Rotelli and Kristin Kohler
Abstract
National Logistics Management (NLM), a third-party logistics company, is a successful, profitable business that provides a more cost-effective and efficient means to expedite premium freight. With the logistics landscape changing, NLM's market niche is threatened. Can NLM survive in the newer, faster e-business logistics world? What are NLM's options for growth?
Keywords
Entrepreneurship; Business Strategy; Competitive Strategy; Growth and Development Strategy; Business or Company Management; Logistics; Industry Structures; Planning; Service Industry
Citation
Applegate, Lynda M., Mary Rotelli, and Kristin Kohler. "National Logistics Management." Harvard Business School Case 801-110, September 2000. (Revised October 2002.)
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