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  • September 2000 (Revised October 2002)
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National Logistics Management

By: Lynda M. Applegate, Mary Rotelli and Kristin Kohler
  • Format:Print
  • | Pages:32
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Abstract

National Logistics Management (NLM), a third-party logistics company, is a successful, profitable business that provides a more cost-effective and efficient means to expedite premium freight. With the logistics landscape changing, NLM's market niche is threatened. Can NLM survive in the newer, faster e-business logistics world? What are NLM's options for growth?

Keywords

Entrepreneurship; Business Strategy; Competitive Strategy; Growth and Development Strategy; Business or Company Management; Logistics; Industry Structures; Planning; Service Industry

Citation

Applegate, Lynda M., Mary Rotelli, and Kristin Kohler. "National Logistics Management." Harvard Business School Case 801-110, September 2000. (Revised October 2002.)
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About The Author

Lynda M. Applegate

Entrepreneurial Management
→More Publications

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  • Andonix: Building Businesses in Turbulent Times By: Lynda M. Applegate and Ankita Panda
  • Newsweek: Leading a Transformation By: Lynda M. Applegate
  • Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa By: Lynda M. Applegate and Michael Norris
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