Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • July 2000 (Revised October 2000)
  • Case
  • HBS Case Collection

Petstore.com

By: Thomas R. Eisenmann
  • Format:Print
  • | Language:English
  • | Pages:31
ShareBar

Abstract

Petstore.com is one of four contenders for leadership in the highly competitive online pet supply business. Petstore.com faces decisions regarding potential merger partners and how to brand its service within the website managed by its ultimate merger partner, Discovery Communications.

Keywords

Competition; Internet and the Web; Mergers and Acquisitions; Partners and Partnerships; Internet and the Web; Brands and Branding; Marketing Strategy; Retail Industry

Citation

Eisenmann, Thomas R. "Petstore.com." Harvard Business School Case 801-044, July 2000. (Revised October 2000.)
  • Educators
  • Purchase

About The Author

Thomas R. Eisenmann

Entrepreneurial Management
→More Publications

More from the Author

    • September 2023
    • Faculty Research

    RightHand Robotics: Choosing the First Market

    By: Thomas R. Eisenmann and Stacy Straaberg
    • August 2023
    • Faculty Research

    Quotient

    By: Thomas R. Eisenmann and Matt Higgins
    • March 2023
    • Faculty Research

    Interior Collab

    By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
More from the Author
  • RightHand Robotics: Choosing the First Market By: Thomas R. Eisenmann and Stacy Straaberg
  • Quotient By: Thomas R. Eisenmann and Matt Higgins
  • Interior Collab By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College