Publications
Publications
- July 2000 (Revised September 2005)
- HBS Case Collection
Guidant: Radiation Therapy
Abstract
Describes a potential new approach to treating cardiac disease--radiation therapy. Guidant, a leading medical device maker, faces a choice about whether to pursue this new and risky technology and, if so with what strategy.
Keywords
Entrepreneurship; Decisions; Innovation Strategy; Health Care and Treatment; Product Design; Corporate Strategy; Medical Specialties; Medical Devices and Supplies Industry; Health Industry
Citation
Roberts, Michael J., and Diana S. Gardner. "Guidant: Radiation Therapy." Harvard Business School Case 801-040, July 2000. (Revised September 2005.)