Case | HBS Case Collection | June 2000 (Revised September 2000)

Amazon.com: Exploiting the Value of Digital Business Infrastructure

by Lynda M. Applegate and Meredith Collura

Abstract

Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships, as well as Amazon's plan to monetize (generate revenues and earnings through) its assets.

Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Management; Technological Innovation; Business or Company Management; Growth and Development Strategy; Relationships; Competitive Strategy; Information Technology Industry; Web Services Industry;

Language: Portuguese Format: Print 40 pages EducatorsPurchase

Citation:

Applegate, Lynda M., and Meredith Collura. "Amazon.com: Exploiting the Value of Digital Business Infrastructure." Harvard Business School Case 800-330, June 2000. (Revised September 2000.)

Related Work

  2. Case | HBS Case Collection | September 2000 (Revised November 2002)

    Amazon.com: 1994-2000

    Lynda M. Applegate and Meredith Collura

    Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships, as well as Amazon's plan to monetize (generate revenues and earnings through) its assets. A rewritten version of an earlier case.

    Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Strategy; Technological Innovation; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Information Technology Industry; Web Services Industry;

    Citation:

    Applegate, Lynda M., and Meredith Collura. "Amazon.com: 1994-2000." Harvard Business School Case 801-194, September 2000. (Revised November 2002.)  View Details
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About the Author

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Lynda M. Applegate
Baker Foundation Professor, Sarofim-Rock Professor of Business Administration, Emerita
Entrepreneurial Management
General Management

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