Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • July 2000 (Revised September 2005)
  • Case
  • HBS Case Collection

BMG Entertainment

By: Jan W. Rivkin and Gerrit Meier
  • Format:Print
  • | Language:English
  • | Pages:24
ShareBar

Abstract

As dramatic changes in technology and customer tastes roil the music industry, the top executives of BMG Entertainment, one of the world's largest record companies, must decide how to organize for digital distribution of music. This case includes a brief history of the music industry, a description of the industry's current structure and economics, and a description of digital downloading efforts.

Keywords

Risk and Uncertainty; Competitive Strategy; Distribution Channels; Organizational Structure; Technological Innovation; Industry Structures; Customer Focus and Relationships; Growth and Development Strategy; Information Technology; Music Industry; Entertainment and Recreation Industry

Citation

Rivkin, Jan W., and Gerrit Meier. "BMG Entertainment." Harvard Business School Case 701-003, July 2000. (Revised September 2005.)
  • Educators
  • Purchase

About The Author

Jan W. Rivkin

Strategy
→More Publications

Related Work

    • April 2001
    • Faculty Research

    Music Industry Update: April, 2001

    By: Jan W. Rivkin
Related Work
  • Music Industry Update: April, 2001 By: Jan W. Rivkin
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.