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  • June 2000 (Revised October 2017)
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IDEO

By: Stefan Thomke and Ashok Nimgade
  • Format:Print
  • | Language:English
  • | Pages:21
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Abstract

Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping and experimentation in general, and in the design of the very successful Palm V handheld computer in particular. A studio leader is asked by a business start-up (Handspring) to develop a novel hand-held computer (Visor) in less than half the time it took to develop the Palm V, requiring several shortcuts to IDEO's legendary innovation process. Focuses on: 1) prototyping and experimentation practices at a leading product developer; 2) the role of playfulness, discipline, and structure in innovation processes; and 3) the managerial challenges of creating and managing an unusually creative and innovative company culture. Includes color exhibits.

Keywords

Business Startups; Innovation Strategy; Business or Company Management; Time Management; Product Design; Product Development; Business Processes; Organizational Culture; Practice; Problems and Challenges; Creativity; Hardware

Citation

Thomke, Stefan, and Ashok Nimgade. "IDEO." Harvard Business School Case 600-143, June 2000. (Revised October 2017.)
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About The Author

Stefan H. Thomke

Technology and Operations Management
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Related Work

    • June 2000 (Revised October 2017)
    • Faculty Research

    IDEO

    By: Stefan Thomke and Ashok Nimgade
Related Work
  • IDEO By: Stefan Thomke and Ashok Nimgade
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