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  • June 2000 (Revised November 2007)
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Dogfight over Europe: Ryanair (A)

By: Jan W. Rivkin
  • Format:Print
  • | Language:English
  • | Pages:8
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Abstract

In April 1986, the Ryan brothers announce that their fledging Irish airline Ryanair will soon commence service between Dublin and London. For the first time, Ryanair will face formidable competitors such as Aer Lingus and British Airways on a major route. Students are asked to assess Ryanair's entry and anticipate the response of incumbent carriers.

Keywords

Market Entry and Exit; Competition; Air Transportation Industry; Republic of Ireland

Citation

Rivkin, Jan W. "Dogfight over Europe: Ryanair (A)." Harvard Business School Case 700-115, June 2000. (Revised November 2007.)
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About The Author

Jan W. Rivkin

Strategy
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Related Work

    • June 2000 (Revised November 2007)
    • Faculty Research

    Dogfight over Europe: Ryanair (A)

    By: Jan W. Rivkin
Related Work
  • Dogfight over Europe: Ryanair (A) By: Jan W. Rivkin
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