Publications
Publications
- June 2000 (Revised February 2003)
- HBS Case Collection
Must Zee TV
By: Bharat N. Anand and Tarun Khanna
Abstract
Explores issues related to (1) the vertical boundaries of the firm in an emerging-economy context, especially the effects of lack of intellectual property rights and lack of contract enforcement on both industry structure and boundaries of the firm; and (2) the extent to which strategy and organizational structure must be localized to the country context, as illustrated by considering competition between multinationals and domestic firms and the sustainability of their respective positions.
Keywords
Corporate Strategy; Multinational Firms And Management; Developing Countries And Economies; Copyright; Media And Broadcasting Industry; Entertainment And Recreation Industry
Citation
Anand, Bharat N., and Tarun Khanna. "Must Zee TV." Harvard Business School Case 700-122, June 2000. (Revised February 2003.)
About The Authors
