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  • May 2000
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To Trim or Not to Trim: That Is the Question

By: Srikant M. Datar
  • Format:Print
  • | Language:English
  • | Pages:5
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Abstract

Should Novartis drop 20% of its global pharmaceutical product brands that account for only 3% of its pharmaceutical revenues?

Keywords

Business Earnings; Cost vs Benefits; Business Strategy; Investment Return; Problems and Challenges; Pharmaceutical Industry

Citation

Datar, Srikant M. "To Trim or Not to Trim: That Is the Question." Harvard Business School Case 100-105, May 2000.
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About The Author

Srikant M. Datar

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Related Work

    • March 2013
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    To Trim or Not to Trim NPV Spreadsheet

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    To Trim or Not to Trim: That Is the Question (TN)

    By: Srikant Datar
Related Work
  • To Trim or Not to Trim NPV Spreadsheet By: Srikant M. Datar
  • To Trim or Not to Trim: That Is the Question (TN) By: Srikant Datar
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