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  • May 2000
  • Exercise

Tyrell Web Developers Inc. (B)

By: Alan D. MacCormack and Andrew P. McAfee
  • Format:Print
  • | Pages:3
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Abstract

An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Puts students in the position of designing a Web site for a demanding client (a local pizza company). Students are given a (purposefully) brief description of what the site must accomplish and are told that the site must be complete within a week. During this week, they have the opportunity to submit early "beta" versions of the web site to gain feedback from other teams. Insight is gained into specific practices which can improve development performance, as well as criteria for assessing what consitutes good Web site design.

Keywords

Web Sites; Software; Product Development; Design; Internet

Citation

MacCormack, Alan D., and Andrew P. McAfee. "Tyrell Web Developers Inc. (B)." Harvard Business School Exercise 600-026, May 2000.
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About The Author

Alan D. MacCormack

Technology and Operations Management
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  • Doing Business in Buenos Aires, Argentina By: Joseph B. Fuller, Alan D. MacCormack, Nori Gerardo Lietz, Leonard A. Schlesinger, Karina Souza and Zeke Gillman
  • Doing Business in Athens, Greece By: Alan D. MacCormack, Carlota Moniz and Emilie Billaud
  • Introduction By: Stefano Brusoni, Joachim Henkel, Michael G Jacobides, Samina Karim, Alan MacCormack, Phanish Puranam and Melissa Schilling
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