Publications
Publications
  • May 2000
  • Case
  • HBS Case Collection

CMGI: Organizational and Market Innovation

By: Josh Lerner
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

CMGI is considering acquiring yesmail, an e-mail marketing firm. In assessing the potential acquisition, it must assess the fit with its own organization, which consists of a unique blend of venture capital investments and publicly traded subsidiaries.

Keywords

Innovation and Invention; Organizational Change and Adaptation; Mergers and Acquisitions; Organizational Structure; Venture Capital; Business Subsidiaries

Citation

Lerner, Josh. "CMGI: Organizational and Market Innovation." Harvard Business School Case 200-064, May 2000.

About The Author

Josh Lerner

Entrepreneurial Management
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