Case | HBS Case Collection | May 2000

CMGI: Organizational and Market Innovation

by Josh Lerner

Abstract

CMGI is considering acquiring yesmail, an e-mail marketing firm. In assessing the potential acquisition, it must assess the fit with its own organization, which consists of a unique blend of venture capital investments and publicly traded subsidiaries.

Keywords: Innovation and Invention; Organizational Change and Adaptation; Mergers and Acquisitions; Organizational Structure; Venture Capital; Business Subsidiaries;

Language: English Format: Print 23 pages EducatorsPurchase

Citation:

Lerner, Josh. "CMGI: Organizational and Market Innovation." Harvard Business School Case 200-064, May 2000.

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About the Author

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Josh Lerner
Jacob H. Schiff Professor of Investment Banking
Unit Head, Entrepreneurial Management
Entrepreneurial Management
Finance

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