Publications
Publications
- May 2000
- HBS Case Collection
CMGI: Organizational and Market Innovation
By: Josh Lerner
Abstract
CMGI is considering acquiring yesmail, an e-mail marketing firm. In assessing the potential acquisition, it must assess the fit with its own organization, which consists of a unique blend of venture capital investments and publicly traded subsidiaries.
Keywords
Innovation And Invention; Organizational Change And Adaptation; Mergers And Acquisitions; Organizational Structure; Venture Capital; Business Subsidiaries
Citation
Lerner, Josh. "CMGI: Organizational and Market Innovation." Harvard Business School Case 200-064, May 2000.
About The Author
