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  • April 2000 (Revised May 2000)
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Capital One Financial Corporation

By: Bharat N. Anand, Michael G. Rukstad and Christopher Paige
  • Format:Print
  • | Pages:28
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Abstract

Designed to explore the structure, implementation, and sustainability of an information-based strategy (IBS) undertaken by Capital One during the 1990s. Particular issues of interest are the impact of mass customization on industry structure, the ability to transfer IBS skills to new sectors, and the impact of the Internet on industry structure and competitor strategies.

Keywords

Competitive Strategy; Customization and Personalization; Industry Structures; Internet and the Web; Innovation Strategy; Knowledge Use and Leverage; Financial Services Industry; United States

Citation

Anand, Bharat N., Michael G. Rukstad, and Christopher Paige. "Capital One Financial Corporation." Harvard Business School Case 700-124, April 2000. (Revised May 2000.)
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About The Author

Bharat N. Anand

Strategy
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More from the Authors
  • Dominion Voting Systems v. Fox News By: Vincent Pons, Jesse M. Shapiro, Bharat Anand and Susan Pinckney
  • Why Multibusiness Strategies Fail and How to Make Them Succeed By: Bharat Anand and David J. Collis
  • Danaher Corporation (Abridged) By: Bharat Anand, David J. Collis and Sophie Hood
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