Oxford Health Plans (A):  Specialty Management [and] Oxford Health Plans (B):  Crisis Strikes  TN

James L. Heskett; Richard M.J. Bohmer; Jody H. Gittell

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Teaching Note | HBS Case Collection | March 2000

Oxford Health Plans (A): Specialty Management [and] Oxford Health Plans (B): Crisis Strikes TN

by James L. Heskett, Richard M.J. Bohmer and Jody H. Gittell

Abstract

Teaching Note for (9-898-042) and (9-800-366).

Keywords: Business or Company Management; Crisis Management; Medical Specialties; Health Care and Treatment; Health Industry; United States;

Format: Print

15 pages

Citation:

Heskett, James L., Richard M.J. Bohmer, and Jody H. Gittell. "Oxford Health Plans (A): Specialty Management [and] Oxford Health Plans (B): Crisis Strikes TN." Harvard Business School Teaching Note 800-322, March 2000.

About the Author

James L. Heskett

UPS Foundation Professor of Business Logistics, Emeritus

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Teaching Note | HBS Case Collection | June 2005 (Revised May 2018)

Columbia's Final Mission: A Multimedia Case

Michael Roberto, Richard M.J. Bohmer, Amy C. Edmondson and Erika Ferlins

Teaching Note to 305-032.

Keywords: Aerospace Industry;

Citation:
Roberto, Michael, Richard M.J. Bohmer, Amy C. Edmondson, and Erika Ferlins. "Columbia's Final Mission: A Multimedia Case." Harvard Business School Teaching Note 305-033, June 2005. (Revised May 2018.) View Details

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Case | HBS Case Collection | February 2018

Montes Calcados: A Step Ahead

James L. Heskett and James T. Kindley

Montes Calçados (MC) is a well-known "fast-fashion" Brazilian manufacturer of casual, but fashionable, shoes for women aged 18–35 in major cities worldwide. To boost its declining revenues, MC must evaluate two growth options: whether to expand distribution online (at the risk of diluting the brand by attracting older customers) and whether to increase the frequency of introducing new styles (at the risk of more fashion "misses"). Altogether, Montes Calçados might need to rethink the "Brazilian" positioning of its brand. The case is suitable for strategy and general management courses because it raises questions about a company's basic direction and business definition as well as the management of complex issues associated with doing business worldwide. Because this case suggests the overlap of key marketing decisions with strategic questions, it can also be used in both required and elective marketing courses, especially for topics on distribution of consumer products and brand management. This case can be used in advanced undergraduate, MBA, or executive-level courses.

Keywords: Brands and Branding; Distribution Channels; Growth and Development Strategy; Marketing Strategy; Global Range; Apparel and Accessories Industry; Retail Industry;

Citation:
Heskett, James L., and James T. Kindley. "Montes Calcados: A Step Ahead." Harvard Business School Brief Case 918-513, February 2018. View Details

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Teaching Note | HBS Case Collection | February 2018

Montes Calcados: A Step Ahead (Brief Case)

James L. Heskett and James T. Kindley

Teaching Note for HBS No. 918-513.

Citation:
Heskett, James L., and James T. Kindley. "Montes Calcados: A Step Ahead (Brief Case)." Harvard Business School Teaching Note 918-514, February 2018. View Details

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Oxford Health Plans (A): Specialty Management [and] Oxford Health Plans (B): Crisis Strikes TN

Abstract

Citation:

About the Author

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