Publications
Publications
- 1995
Business Marketing Strategy: Cases, Concepts, and Applications, Instructor's Manual
By: V. K. Rangan, B. P. Shapiro and R. T. Moriarty Jr.
Keywords
Citation
Rangan, V. K., B. P. Shapiro, and R. T. Moriarty Jr. Business Marketing Strategy: Cases, Concepts, and Applications, Instructor's Manual. Burr Ridge, IL: Irwin, 1995.