Publications
Publications
  • March 2000
  • Case
  • HBS Case Collection

Merloni Elettrodomestici spa: Building for Profit

By: Joseph L. Bower, Bruce McKern and John L. Naman
  • Format:Print
  • | Pages:20
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Abstract

In 1995, the Merloni management is faced with profitless prosperity. A rise in raw material prices in the face of ferocious competition in their markets hurts margins. At the same time, the company is trying to expand geographically in order to become Pan-European and to consolidate the position of three brands.

Keywords

Business or Company Management; Profit; Management; Problems and Challenges; Markets; Europe

Citation

Bower, Joseph L., Bruce McKern, and John L. Naman. "Merloni Elettrodomestici spa: Building for Profit." Harvard Business School Case 300-118, March 2000.

About The Author

Joseph L. Bower

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