Publications
Publications
- April 2000
- HBS Case Collection
BRL Hardy: Globalizing an Australian Wine Company
Abstract
Interviews alternating the country subsidiary and corporate headquarters views of Christopher Carson, marketing director of BRL Hardy Europe and Steve Millar, marketing director and CEO of BRL Hardy Ltd. In four segments focusing on the source of headquarters/subsidiary tensions, background for the decision on d'Instinto launch, the Banrock Station versus Kelly's Revenge decision, and the company's actual actions/decision and the reasons for them.
Keywords
Business Subsidiaries; Business Headquarters; Management Teams; Conflict And Resolution; Agriculture And Agribusiness Industry; Food And Beverage Industry
Citation
Bartlett, Christopher A. "BRL Hardy: Globalizing an Australian Wine Company." Harvard Business School Video Supplement 300-506, April 2000.
