Publications
Publications
- March 2000 (Revised November 2000)
- HBS Case Collection
IBM Corporation Turnaround
By: Robert D. Austin and Richard L. Nolan
Abstract
Describes the details of IBM's dramatic corporate turnaround in the early 1990s led by CEO Louis V. Gerstner. Accounts of events are from interviews with IBM executives. Covers the factors that led to the company's decline and actions taken to recover.
Keywords
Transformation; Restructuring; Management Teams; Management Practices and Processes; Leading Change; Organizational Change and Adaptation; Computer Industry; Information Technology Industry
Citation
Austin, Robert D., and Richard L. Nolan. "IBM Corporation Turnaround." Harvard Business School Case 600-098, March 2000. (Revised November 2000.)