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  • March 2000 (Revised January 2001)
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First USA and Internet Marketing

By: Rajiv Lal and Amy H. Nelson
  • Format:Print
  • | Pages:20
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Abstract

Explores First USA's decision to use the Internet for acquiring customers. Tom Brenner needs to decide on the terms of the deals demanded by the portals and justify the recommendations to his boss.

Keywords

Digital Marketing; Decision Choices and Conditions; Resource Allocation; Marketing Strategy; Internet and the Web

Citation

Lal, Rajiv, and Amy H. Nelson. "First USA and Internet Marketing." Harvard Business School Case 500-043, March 2000. (Revised January 2001.)
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About The Author

Rajiv Lal

Marketing
→More Publications

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More from the Authors
  • boAt Lifestyle By: Rajiv Lal and Kairavi Dey
  • Adobe's Customer Journey By: Sunil Gupta, Rajiv Lal and Celine Chammas
  • Facelift at Olay (B) Case Supplement By: Sunil Gupta, Rajiv Lal and Ruth Page
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