Publications
Publications
  • March 2000 (Revised January 2001)
  • Case
  • HBS Case Collection

First USA and Internet Marketing

By: Rajiv Lal and Amy H. Nelson
  • Format:Print
  • | Pages:20
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Abstract

Explores First USA's decision to use the Internet for acquiring customers. Tom Brenner needs to decide on the terms of the deals demanded by the portals and justify the recommendations to his boss.

Keywords

Digital Marketing; Decision Choices and Conditions; Resource Allocation; Marketing Strategy; Internet and the Web

Citation

Lal, Rajiv, and Amy H. Nelson. "First USA and Internet Marketing." Harvard Business School Case 500-043, March 2000. (Revised January 2001.)

About The Author

Rajiv Lal

Marketing
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