Publications
Publications
  • February 2000 (Revised May 2001)
  • Case
  • HBS Case Collection

eBricks.com

By: Thomas R. Eisenmann
  • Format:Print
  • | Language:English
  • | Pages:20
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Abstract

eBricks.com is developing an online marketplace for construction materials. The start-up company faces two decisions: 1) whether to merge with BluelineOnline.com, a firm providing project management solutions for the construction industry; and 2) whether to develop an online marketplace between contractors and distributors or, alternatively, a marketplace between distributors and manufacturers.

Keywords

Strategic Planning; Digital Platforms; Internet and the Web; Marketplace Matching; Decision Choices and Conditions; Business Startups; Construction Industry

Citation

Eisenmann, Thomas R. "eBricks.com." Harvard Business School Case 800-327, February 2000. (Revised May 2001.)

About The Author

Thomas R. Eisenmann

Entrepreneurial Management
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