Business Marketing Strategy: Cases, Concepts, and Applications

V. K. Rangan; B. P. Shapiro; R. T. Moriarty Jr.

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Book | 1995

Business Marketing Strategy: Cases, Concepts, and Applications

by V. K. Rangan, B. P. Shapiro and R. T. Moriarty Jr.

Keywords: Marketing Strategy;

Format: Print

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Citation:

Rangan, V. K., B. P. Shapiro, and R. T. Moriarty Jr. Business Marketing Strategy: Cases, Concepts, and Applications. Burr Ridge, IL: Irwin, 1995.

About the Authors

V. Kasturi Rangan

Malcolm P. McNair Professor of Marketing

Marketing

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Benson P. Shapiro

Malcolm P. McNair Professor of Marketing, Emeritus

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More from these Authors

Case | HBS Case Collection | September 2016 (Revised February 2019)

KaBOOM!: Play at Scale (A)

V. Kasturi Rangan and Sarah Appleby

A case on scaling social impact for nonprofits. Founded in 1995, KaBOOM! quickly became a nationally recognized nonprofit in building playgrounds with strong corporate partnerships and volunteer-organizing capabilities. Over the years, KaBOOM! developed new programs, including a new web platform to enable individuals and communities to do build-it-yourself playgrounds which increased KaBOOM!'s total annual number of playgrounds built by as much as a factor of 10. The case explores how KaBOOM! evaluated its goals and determined a strategy to achieve the scale required to meet its social mission and vision of every child having a place to play.

Keywords: scaling social impact; scaling; nonprofit scaling; Nonprofit Organizations; Corporate Social Responsibility and Impact; Social Enterprise; Growth and Development Strategy; United States;

Citation:
Rangan, V. Kasturi, and Sarah Appleby. "KaBOOM!: Play at Scale (A)." Harvard Business School Case 517-025, September 2016. (Revised February 2019.) View Details

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Case | HBS Case Collection | March 2018 (Revised January 2019)

Gilead Mexico

Michael Chu and V. Kasturi Rangan

With a breakthrough cure for Hepatitis C listing in the U.S. at $1,000/pill, Gilead must now solve the issue of making it available to patients across the world, much as it did for its blockbuster HIV/AIDS antiretrovirals. For Erik Musalem, the new general manager of Gilead Mexico, the challenge was complicated by operating in a middle-income country, where Gilead’s terms for more vulnerable nations did not apply. For all practical purposes, Musalem had only one customer for his company’s Hep C medicine: Mexico’s public health system and the National Pricing Commission that set prices annually for the entire sector. With no lack of priorities competing for the finite resources of the public health sector, Musalem’s charge was to devise the strategy that in the long run would maximize access to the cure in Mexico while protecting the financial strength of Gilead Sciences, Inc.

Citation:
Chu, Michael, and V. Kasturi Rangan. "Gilead Mexico." Harvard Business School Case 318-111, March 2018. (Revised January 2019.) View Details

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Case | HBS Case Collection | January 2018 (Revised November 2018)

Acumen and Lean Data 2018

Shawn Cole, V. Kasturi Rangan, Alnoor Ebrahim and Caitlin Reimers Brumme

Citation:
Cole, Shawn, V. Kasturi Rangan, Alnoor Ebrahim, and Caitlin Reimers Brumme. "Acumen and Lean Data 2018." Harvard Business School Case 218-086, January 2018. (Revised November 2018.) View Details

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Business Marketing Strategy: Cases, Concepts, and Applications

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