Business Marketing Strategy: Cases, Concepts, and Applications

By: V. K. Rangan, B. P. Shapiro and R. T. Moriarty Jr.

Keywords

Rangan, V. K., B. P. Shapiro, and R. T. Moriarty Jr. Business Marketing Strategy: Cases, Concepts, and Applications. Burr Ridge, IL: Irwin, 1995.

Marketing

- November–December 2022
- Harvard Business Review
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- May 2022 (Revised October 2022)
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- May 2022 (Revised October 2022)
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