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Book | 1995

Business Marketing Strategy: Cases, Concepts, and Applications

by V. K. Rangan, B. P. Shapiro and R. T. Moriarty Jr.

Keywords: Marketing Strategy;

Format: Print

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Citation:

Rangan, V. K., B. P. Shapiro, and R. T. Moriarty Jr. Business Marketing Strategy: Cases, Concepts, and Applications. Burr Ridge, IL: Irwin, 1995.

About the Authors

V. Kasturi Rangan

Baker Foundation Professor, Malcolm P. McNair Professor of Marketing, Emeritus

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Benson P. Shapiro

Malcolm P. McNair Professor of Marketing, Emeritus

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