Business Marketing Strategy: Cases, Concepts, and Applications

V. K. Rangan; B. P. Shapiro; R. T. Moriarty Jr.

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Book | 1995

Business Marketing Strategy: Cases, Concepts, and Applications

by V. K. Rangan, B. P. Shapiro and R. T. Moriarty Jr.

Keywords: Marketing Strategy;

Format: Print

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Citation:

Rangan, V. K., B. P. Shapiro, and R. T. Moriarty Jr. Business Marketing Strategy: Cases, Concepts, and Applications. Burr Ridge, IL: Irwin, 1995.

About the Authors

V. Kasturi Rangan

Malcolm P. McNair Professor of Marketing

Marketing

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Benson P. Shapiro

Malcolm P. McNair Professor of Marketing, Emeritus

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More from these Authors

Case | HBS Case Collection | July 2017 (Revised March 2018)

Magic Bus: From Childhood to Livelihood

V. Kasturi Rangan, Vikram Gandhi, Anjali Raina and Rachna Chawla

Founded in 1999 by Matthew Spacie to give poor children an opportunity to play, Magic Bus had evolved to a leading social enterprise engaged in sports for development, holistic childhood development, and livelihood training for youth between the ages of 6 to 18. By 2017, there were 400,000 children in its various programs. The organization had been through three phases of growth. The case poses the following question: What should the fourth phase should look like?

Keywords: nonprofit management; social entrepreneurship; Development; growth and scaling; Social Entrepreneurship; Growth and Development Strategy; Nonprofit Organizations; Management;

Citation:
Rangan, V. Kasturi, Vikram Gandhi, Anjali Raina, and Rachna Chawla. "Magic Bus: From Childhood to Livelihood." Harvard Business School Case 518-005, July 2017. (Revised March 2018.) View Details

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Case | HBS Case Collection | November 2017 (Revised February 2018)

Measuring True Value at Ambuja Cement

V. Kasturi Rangan, Suraj Srinivasan and Namrata Arora

Citation:
Rangan, V. Kasturi, Suraj Srinivasan, and Namrata Arora. "Measuring True Value at Ambuja Cement." Harvard Business School Case 518-063, November 2017. (Revised February 2018.) View Details

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Case | HBS Case Collection | February 2018

Wiikano Orchards

Benson P. Shapiro and Katherine B. Hartman

Wiikano Orchards, a family-owned business, faces declining demand in a commodity industry. The president is considering rebranding Wiikano's apple juice, increasing its prices and promotions. If this proposal succeeds, wholesalers and retailers would be more likely to distribute and pay more for Wiikano's juice. The Wiikano case focuses on challenges related to product differentiation and can be used to discuss branding, pricing, and marketing communications. It also addresses issues that small- and medium-sized business owners face, by employing a product and distribution system that is easy to understand. The case is recommended for upper-level undergraduate students or first-year MBA students. It may also be used as an exam case.

Keywords: Brands and Branding; Price; Marketing Communications; Product Marketing; Food and Beverage Industry;

Citation:
Shapiro, Benson P., and Katherine B. Hartman. "Wiikano Orchards." Harvard Business School Brief Case 918-517, February 2018. View Details

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Business Marketing Strategy: Cases, Concepts, and Applications

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