Business Marketing Strategy: Cases, Concepts, and Applications

By: V. K. Rangan, B. P. Shapiro and R. T. Moriarty Jr.

Keywords

Rangan, V. K., B. P. Shapiro, and R. T. Moriarty Jr. Business Marketing Strategy: Cases, Concepts, and Applications. Burr Ridge, IL: Irwin, 1995.

Marketing

- March 2023
- Faculty Research
Paga: Building a Fintech Ecosystem in Nigeria

By: V. Kasturi Rangan and Namrata Arora
- January 2023
- Faculty Research
M-KOPA (B): Empowering Lives

By: V. Kasturi Rangan, Pippa Tubman Armerding and Wale Lawal
- January 2023
- Faculty Research
The END Fund (B)

By: V. Kasturi Rangan and Courtney Han