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1995
Book

Business Marketing Strategy: Cases, Concepts, and Applications

By: V. K. Rangan, B. P. Shapiro and R. T. Moriarty Jr.

Format:Print

Keywords

Marketing Strategy

Citation

Rangan, V. K., B. P. Shapiro, and R. T. Moriarty Jr. Business Marketing Strategy: Cases, Concepts, and Applications. Burr Ridge, IL: Irwin, 1995.

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About The Authors

V. Kasturi Rangan

Marketing

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Benson P. Shapiro

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