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Publications
Publications
  • 1995
  • Book

Business Marketing Strategy: Cases, Concepts, and Applications

By: V. K. Rangan, B. P. Shapiro and R. T. Moriarty Jr.
  • Format:Print
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Keywords

Marketing Strategy

Citation

Rangan, V. K., B. P. Shapiro, and R. T. Moriarty Jr. Business Marketing Strategy: Cases, Concepts, and Applications. Burr Ridge, IL: Irwin, 1995.
  • Find it at Harvard

About The Authors

V. Kasturi Rangan

Marketing
→More Publications

Benson P. Shapiro

→More Publications

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    M-KOPA: Empowering Lives

    By: V. Kasturi Rangan, Wale Lawal and Pippa Tubman Armerding
    • March 2021
    • Faculty Research

    Dasra: From Strategic Philanthropy to Field Building

    By: V. Kasturi Rangan and Tanya Bijlani
More from the Authors
  • Blue Meridian Partners (B): Pivoting in a Crisis By: V. Kasturi Rangan
  • M-KOPA: Empowering Lives By: V. Kasturi Rangan, Wale Lawal and Pippa Tubman Armerding
  • Dasra: From Strategic Philanthropy to Field Building By: V. Kasturi Rangan and Tanya Bijlani
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