Publications
Publications
- February 2000 (Revised October 2000)
- HBS Case Collection
E-commerce at Williams-Sonoma
By: Rosabeth M. Kanter and Daniel Galvin
Abstract
Describes Williams-Sonoma's development of a third channel of business on the Internet. Describes the strategies for managing changes in the organizational, operational, and technological structure of the company. The new e-commerce division confronts challenges posed by the company's traditional dual-channel (retail and catalog) approach.
Keywords
Change Management; Internet; Trade; Corporate Strategy; Organizational Change And Adaptation; Operations; Information Technology; Technological Innovation; Information Technology Industry; Retail Industry; California
Citation
Kanter, Rosabeth M., and Daniel Galvin. "E-commerce at Williams-Sonoma." Harvard Business School Case 300-086, February 2000. (Revised October 2000.)
About The Author
