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  • February 2000 (Revised November 2000)
  • Case
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Women.com

By: Myra M. Hart and Sarah S. Khetani
  • Format:Print
  • | Pages:26
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Abstract

Entrepreneurs Ellen Pack and Marleen McDaniel have founded a women's online network and watched it grow from an online subscription service in 1992 to one of the best known, widely visited women's networks on the web in 1999. While the company's vision has remained consistent, the company has taken on new forms as the Internet world in which it operates changes. The company reincarnates its business model and creates new strategic partnerships in an Internet space that is rapidly filling with other women's media organizations. McDaniel's challenges include "getting her stars aligned" before an IPO. Does she have the proper systems in place to ensure that an IPO will be successful?

Keywords

Business Model; Entrepreneurship; Internet and the Web; Partners and Partnerships; Initial Public Offering; Networks; Transition; Web Services Industry

Citation

Hart, Myra M., and Sarah S. Khetani. "Women.com." Harvard Business School Case 800-216, February 2000. (Revised November 2000.)
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About The Author

Myra M. Hart

→More Publications

More from the Authors

    • 2006
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    Enhancing Women's Financial Strategies for Entrepreneurial Success

    By: N. M. Carter, E. J. Gatewood, P. G. Greene and M. M. Hart
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    Growth-Oriented Women Entrepreneurs and Their Businesses: A Global Research Perspective

    By: C. G. Brush, N. M. Carter, E. J. Gatewood, P. G. Greene and M. M. Hart
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    The Use of Bootstrapping by Women Entrepreneurs in Positioning for Growth

    By: Candida G. Brush, Nancy M. Carter, Elizabeth J. Gatewood, Patricia G. Greene and Myra M. Hart
More from the Authors
  • Enhancing Women's Financial Strategies for Entrepreneurial Success By: N. M. Carter, E. J. Gatewood, P. G. Greene and M. M. Hart
  • Growth-Oriented Women Entrepreneurs and Their Businesses: A Global Research Perspective By: C. G. Brush, N. M. Carter, E. J. Gatewood, P. G. Greene and M. M. Hart
  • The Use of Bootstrapping by Women Entrepreneurs in Positioning for Growth By: Candida G. Brush, Nancy M. Carter, Elizabeth J. Gatewood, Patricia G. Greene and Myra M. Hart
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