Publications
Publications
- February 2000 (Revised April 2000)
- HBS Case Collection
San Francisco Opera
By: John C. Sawhill and Elizabeth Kind
Abstract
The San Francisco Opera, second largest in the United States, has embarked on a initiative to attract a larger audience and more support from Silicon Valley. Given that the opera's traditional constituency is the older, wealthier residents of San Francisco, this represents an important change. The opera also hopes to use Silicon Valley relationships to strengthen its Web site.
Keywords
Citation
Sawhill, John C., and Elizabeth Kind. "San Francisco Opera." Harvard Business School Case 300-095, February 2000. (Revised April 2000.)