Publications
Publications
- February 2000 (Revised November 2002)
- HBS Case Collection
QuickenInsurance: The Race to Click and Close (A)
Abstract
ES Technologies started in 1976 as a storefront in Tempe, Arizona selling personal computer kits to hobbyists. Twenty years later, revenues exceeded $3.5 billion, and the business had evolved from a computer store to a master reseller and full-line integrator of information technology products. At the time of the case, the founder (who remains as CEO) must decide whether to reinvent the company yet again to become an online "orchestrator" for the information technology (IT) industry.
Keywords
Customer Value and Value Chain; Entrepreneurship; Technological Innovation; Growth and Development Strategy; Industry Structures; Business Strategy; Competitive Strategy; Information Technology; Information Technology Industry; Arizona
Citation
Applegate, Lynda M. "QuickenInsurance: The Race to Click and Close (A)." Harvard Business School Case 800-295, February 2000. (Revised November 2002.)
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