Publications
Publications
  • February 2000 (Revised April 2003)
  • Case
  • HBS Case Collection

InSite Marketing Technology (B)

By: Lynda M. Applegate and Genevieve J.S. Feraud
  • Format:Print
  • | Pages:5
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Abstract

Provides students an example of partnerships/acquisitions that allow delivery of packaged solutions to customers in the electronic commerce space.

Keywords

Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Entrepreneurship; Partners and Partnerships; Strategy; Business Strategy; Web Services Industry

Citation

Applegate, Lynda M., and Genevieve J.S. Feraud. "InSite Marketing Technology (B)." Harvard Business School Case 800-280, February 2000. (Revised April 2003.)

About The Author

Lynda M. Applegate

Entrepreneurial Management
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