Publications
Publications
  • January 2000
  • Case
  • HBS Case Collection

greatEntertaining.com

By: Myra M. Hart and Nicole Tempest
  • Format:Print
  • | Pages:20
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Abstract

GreatEntertaining.com is the result of years of planning, testing, and adapting the concept before committing to launch the business. Focus, value creation, and productive partnerships are key issues.

Keywords

Business Startups; Strategic Planning; Partners and Partnerships; Adaptation; Value Creation; Web Services Industry

Citation

Hart, Myra M., and Nicole Tempest. "greatEntertaining.com." Harvard Business School Case 800-274, January 2000.

About The Author

Myra M. Hart

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