Publications
Publications
  • February 2000 (Revised April 2000)
  • Case
  • HBS Case Collection

RadioShack

By: V. Kasturi Rangan, Youngme E. Moon and Marie Bell
  • Format:Print
  • | Language:English
  • | Pages:24
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Abstract

Outlines the transformation of RadioShack stores from a parts and accessories business to a provider of high bandwidth Internet access.

Keywords

Change Management; Marketing Strategy; Risk and Uncertainty; Internet

Citation

Rangan, V. Kasturi, Youngme E. Moon, and Marie Bell. "RadioShack." Harvard Business School Case 500-081, February 2000. (Revised April 2000.)

About The Authors

V. Kasturi Rangan

Marketing
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Youngme Moon

General Management
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