Publications
Publications
  • January 2000
  • Case
  • HBS Case Collection

Talbots - A Classic

By: V. Kasturi Rangan and Marie Bell
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

This case traces why the $1 billion women's clothing retailer decided to attract younger customers, what went wrong, and the actions taken to recover. By the end of 1999, the company has reestablished itself and faces several growth opportunities and must decide on the best course of action.

Keywords

Customer Focus and Relationships; Decisions; Crisis Management; Product Positioning; Problems and Challenges; Segmentation; Fashion Industry

Citation

Rangan, V. Kasturi, and Marie Bell. "Talbots - A Classic." Harvard Business School Case 500-082, January 2000.

About The Author

V. Kasturi Rangan

Marketing
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