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Publications
  • January 2000 (Revised May 2000)
  • Case
  • HBS Case Collection

Patagon.com: Building (and Defending) the First Financial Destination in Latin America

By: William A. Sahlman, Ramiro Montealegre and Luis Pereiro
  • Format:Print
  • | Pages:37
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Abstract

Describes Patagon.com, a company trying to build a financial portal in Latin America. The company's founders, Wenceslao Casares and Constancio Larguia, must deal with complex financial and strategic challenges as they guide the company in a difficult context.

Keywords

Strategy; Internet and the Web; Entrepreneurship; Problems and Challenges; Business Startups; Finance; Financial Services Industry; Latin America

Citation

Sahlman, William A., Ramiro Montealegre, and Luis Pereiro. "Patagon.com: Building (and Defending) the First Financial Destination in Latin America." Harvard Business School Case 800-185, January 2000. (Revised May 2000.)

About The Author

William A. Sahlman

Entrepreneurial Management
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