December 1999 (Revised November 2003)
Background Note
HBS Case Collection

Pricing: A Value-Based Approach

Format:Print
| Pages:10

Abstract

Presents a framework for determining prices for products and services in concert with the value provided to customers. Discusses methodologies for estimating customer value.

Keywords

Price; Customers

Citation

Dolan, Robert J. "Pricing: A Value-Based Approach." Harvard Business School Background Note 500-071, December 1999. (Revised November 2003.)

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About The Author

Robert J. Dolan

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