Publications
Publications
- December 1999 (Revised November 2003)
- HBS Case Collection
Pricing: A Value-Based Approach
By: Robert J. Dolan
Abstract
Presents a framework for determining prices for products and services in concert with the value provided to customers. Discusses methodologies for estimating customer value.
Keywords
Citation
Dolan, Robert J. "Pricing: A Value-Based Approach." Harvard Business School Background Note 500-071, December 1999. (Revised November 2003.)