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  • December 1999 (Revised May 2002)
  • Case
  • HBS Case Collection

CNBC (A): NBC and Its Startup Friends

By: Rosabeth M. Kanter
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

NBC expands further on to the Internet with CNBC.com. NBC's Internet strategy, supported by corporate parent General Electric, involves numerous investments as well as new ventures like CNBC.com. Soon after CNBC.com is launched in 1999, NBC brings in a new CEO, Pamela Thomas-Graham, who must manage a start-up within a corporate giant.

Keywords

Business Startups; Change Management; Management Teams; Corporate Strategy; Leadership Development; Internet and the Web; Expansion; Media; Media and Broadcasting Industry; Telecommunications Industry

Citation

Kanter, Rosabeth M. "CNBC (A): NBC and Its Startup Friends." Harvard Business School Case 300-090, December 1999. (Revised May 2002.)

About The Author

Rosabeth M. Kanter

General Management
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