Publications
Publications
- December 1999 (Revised May 2002)
- HBS Case Collection
CNBC (A): NBC and Its Startup Friends
Abstract
NBC expands further on to the Internet with CNBC.com. NBC's Internet strategy, supported by corporate parent General Electric, involves numerous investments as well as new ventures like CNBC.com. Soon after CNBC.com is launched in 1999, NBC brings in a new CEO, Pamela Thomas-Graham, who must manage a start-up within a corporate giant.
Keywords
Business Startups; Change Management; Management Teams; Corporate Strategy; Leadership Development; Internet; Expansion; Media; Media and Broadcasting Industry; Telecommunications Industry
Citation
Kanter, Rosabeth M. "CNBC (A): NBC and Its Startup Friends." Harvard Business School Case 300-090, December 1999. (Revised May 2002.)
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