Sam Huttenbauer:  Entrepreneurship in Food Preservation and Nutraceuticals

Ray A. Goldberg; Carin-Isabel  Knoop; Stacey J. Bell; David Benedict Pearcy

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Case | HBS Case Collection | November 1999 (Revised March 2000)

Sam Huttenbauer: Entrepreneurship in Food Preservation and Nutraceuticals

by Ray A. Goldberg, Carin-Isabel Knoop, Stacey J. Bell and David Benedict Pearcy

Abstract

Sam Huttenbauer is trying to get two companies, in high-pressure food preservation and in nutraceuticals, off the ground. This case covers strategic, marketing, and financing challenges. It also looks at innovative technologies in the food industry and the role of the entrepreneur in commercializing them.

Keywords: Corporate Entrepreneurship; Food; Problems and Challenges; Corporate Strategy; Marketing; Finance; Technological Innovation; Commercialization;

Format: Print

29 pages

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Citation:

Goldberg, Ray A., Carin-Isabel Knoop, Stacey J. Bell, and David Benedict Pearcy. "Sam Huttenbauer: Entrepreneurship in Food Preservation and Nutraceuticals." Harvard Business School Case 900-012, November 1999. (Revised March 2000.)

About the Author

Ray A. Goldberg

George M. Moffett Professor of Agriculture and Business, Emeritus

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Sam Huttenbauer: Entrepreneurship in Food Preservation and Nutraceuticals

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