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  • November 1999 (Revised March 2000)
  • Case
  • HBS Case Collection

Sam Huttenbauer: Entrepreneurship in Food Preservation and Nutraceuticals

By: Ray A. Goldberg, Carin-Isabel Knoop, Stacey J. Bell and David Benedict Pearcy
  • Format:Print
  • | Pages:29
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Abstract

Sam Huttenbauer is trying to get two companies, in high-pressure food preservation and in nutraceuticals, off the ground. This case covers strategic, marketing, and financing challenges. It also looks at innovative technologies in the food industry and the role of the entrepreneur in commercializing them.

Keywords

Corporate Entrepreneurship; Food; Problems and Challenges; Corporate Strategy; Marketing; Finance; Technological Innovation; Commercialization

Citation

Goldberg, Ray A., Carin-Isabel Knoop, Stacey J. Bell, and David Benedict Pearcy. "Sam Huttenbauer: Entrepreneurship in Food Preservation and Nutraceuticals." Harvard Business School Case 900-012, November 1999. (Revised March 2000.)
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About The Author

Ray A. Goldberg

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More from the Authors

    • December 2021 (Revised April 2022)
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    Nestlé: The World's Largest Food Company Confronts Climate Change

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    • October 2021
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    Diversifying P&G's Supplier Base (B)

    By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta
    • October 2021
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    Diversifying P&G's Supplier Base (A)

    By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta
More from the Authors
  • Nestlé: The World's Largest Food Company Confronts Climate Change By: Ray A. Goldberg and Charlotte Tasker
  • Diversifying P&G's Supplier Base (B) By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta
  • Diversifying P&G's Supplier Base (A) By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta
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